Enrich x Adelaide: Viewing Party - Live Stream Event
‘Enrich Hearts Australia’ Redemption Campaign is Back with Bigger and Bolder Discounts
60% off Enrich Miles to your favourite Malaysia Airlines destinations
Enrich by Malaysia Airlines together with South Australian Tourism Commission and Tourism Australia collaborates to show you what Adelaide has to offer for a great getaway.
Sepang, 8 September 2016: Malaysia Airlines’ loyalty programme, Enrich, yesterday unveiled its ‘Enrich
Hearts Australia’ signature redemption campaign, in collaboration with Tourism Australia, at its ‘Enrich
takes over Adelaide’ viewing party in Ruyi & Lyn, Bangsar Shopping Centre. Enrich will be offering
redemption discounts on all Australian destinations on Malaysia Airlines in this campaign.
The two week campaign is for bookings made between 8 and 22 September 2016, for the travel period of 8 September 2016 until 15 January 2017.
Malaysia Airlines’ Head of Loyalty, Khairul Nisa Ismail said, “We are very excited to be bringing back the ‘Enrich Hearts Australia’ campaign which proved extremely successful before. This time we are coming back bigger with a redemption offer of up to 60% off on your Enrich Miles to your favourite Australian destination.
” We have selected Adelaide as our star destination to document our selected Enrich members enjoying our benefits. We focused on the millennial segment who are loyal customers of Malaysia Airlines. We believe the ‘Enrich takes over Adelaide’ video will resonate with our members as it is a true reflection of them as well as Malaysia Airlines – professionals passionate about work, travel, food and adventure.”
“Tourism Australia is very pleased to partner with Malaysia Airlines once again. We are seeing some very positive numbers out of Malaysia, with double digit growth in visitor arrivals in the first half of this year. This latest collaboration is a great opportunity for Enrich members to come and enjoy what Australia has to offer, be it a fun filled family holiday or a self-drive journey to see the sights” adds Michael Newcombe, Regional General Manager, South/South East Asia & Gulf Countries, Tourism Australia.
The ‘Enrich takes over Adelaide’ video series is a collaboration with Tourism Australia and South Australia Tourism Commission which features three couples (also Enrich members) discovering Adelaide, the enchanting capital of South Australia.
The series covers the best of South Australia's spectrum of breathtaking scenery, exotic wildlife, delicious cuisine, wineries, outdoor adventures and the vibrancy of Adelaide itself. The party saw the live-streaming of ‘Enrich Takes Over Adelaide via Malaysia Airlines’ YouTube channel which allowed the general public and Enrich members to participate in a quiz on all things South Australian.
The two week campaign is for bookings made between 8 and 22 September 2016, for the travel period of 8 September 2016 until 15 January 2017.
Malaysia Airlines’ Head of Loyalty, Khairul Nisa Ismail said, “We are very excited to be bringing back the ‘Enrich Hearts Australia’ campaign which proved extremely successful before. This time we are coming back bigger with a redemption offer of up to 60% off on your Enrich Miles to your favourite Australian destination.
” We have selected Adelaide as our star destination to document our selected Enrich members enjoying our benefits. We focused on the millennial segment who are loyal customers of Malaysia Airlines. We believe the ‘Enrich takes over Adelaide’ video will resonate with our members as it is a true reflection of them as well as Malaysia Airlines – professionals passionate about work, travel, food and adventure.”
“Tourism Australia is very pleased to partner with Malaysia Airlines once again. We are seeing some very positive numbers out of Malaysia, with double digit growth in visitor arrivals in the first half of this year. This latest collaboration is a great opportunity for Enrich members to come and enjoy what Australia has to offer, be it a fun filled family holiday or a self-drive journey to see the sights” adds Michael Newcombe, Regional General Manager, South/South East Asia & Gulf Countries, Tourism Australia.
The ‘Enrich takes over Adelaide’ video series is a collaboration with Tourism Australia and South Australia Tourism Commission which features three couples (also Enrich members) discovering Adelaide, the enchanting capital of South Australia.
The series covers the best of South Australia's spectrum of breathtaking scenery, exotic wildlife, delicious cuisine, wineries, outdoor adventures and the vibrancy of Adelaide itself. The party saw the live-streaming of ‘Enrich Takes Over Adelaide via Malaysia Airlines’ YouTube channel which allowed the general public and Enrich members to participate in a quiz on all things South Australian.
Enrich by Malaysia Airlines together with South Australian Tourism Commission and Tourism Australia collaborates to show you what Adelaide has to offer for a great getaway.
