imma Eternalising Picture-perfect Nights as vivo V25 series Virtual Ambassador
imma Eternalising Picture-perfect Nights as vivo V25 series Virtual Ambassador
vivo’s first partnership with virtual influencer imma to launch the vivo V25 series
vivo announces the partnership with imma, the first virtual human in Asia, to explore and eternalise picture-perfect nights through the lens of vivo V25 series, a power-packed smartphone that enables users to shine through the night light.
Together with vivo, imma, the virtual ambassador of vivo V25 series, embarks on a quest to search for the most magnificent night moments in six Southeast Asia cities, where dynamic youths light up the night with their vibrant personality, creativity and innovation.
“We are excited to team up with imma for the launch of vivo V25 series. Her curiosity, vitality and young personality personify the latest addition in V series, which is built to amplify the fun in our everyday moments,” said Mike Xu, Chief Executive Officer of vivo Malaysia. “Through the lens of imma and vivo V25 series, we hope users can appreciate and embrace the magical power of the night and immerse themselves in their picture-perfect nights.”
The partnership campaign features imma in a television commercial (TVC), where she brings the audience on a journey to explore the vibrant streets and landmarks of countries and regions in Southeast Asia.
“It's been a fun experience to work with vivo as the virtual ambassador of vivo V25 series. I have always been interested in and motivated by innovative adventures to discover brand-new things, which I think is exactly the way to describe the journey to Southeast Asia this time. With V25 series, I'm able to capture and keep all the vivid memories that I have had with my new friends and encounters,” said imma.
Staying true to the identity of V series, vivo V25 series offers a premium and fashionable appearance by combining a unique colour-changing design and Fluorite AG technology for style-conscious trendsetters. Meanwhile, the latest addition in V series saw significant upgrades in its imaging capabilities. Its enables users to snap stunning portraits even in a low light environment. These features have helped to capture the most delightful moments imma had during her trip to Southeast Asia. In the super clear shots, her uniquely virtual but super-realistic look is perfectly revived.
The vivo V25 series is launching in Malaysia this 29 August 2022! For more information about imma and the vivo V25 series, stay tuned to vivo Malaysia’s official Facebook page.
About imma
imma, with the famous pink bob, is the first virtual human in Asia. Her height, weight, nationality, and history are all unknown. Since her debut in 2018, her uniquely virtual but super-realistic look has shocked the world and has been featured in a variety of media, from fashion and art magazines to other media. imma is interested in film and art, and she has become a "trendsetter" through her numerous collaborations with artists of the current generation.
While working as a fashion model, imma has also creatively expressed herself in recent years, including the launch of her first original fashion collection designed by herself for Amazon Fashion's "The Drop" series, and a group exhibition "immaten" in collaboration with 13 Japanese and international artists, including the famous Japanese creator Yuni Yoshida.
In addition to being selected as one of Nikkei's "100 New Talents of Japan," she was named "Women of the Year 2020" by Forbes Women, a publication of Forbes (PL), in recognition of her social initiatives. In 2021, she received the Cool Japan Award, an incentive award from the Ministry of Economy, Trade and Industry, for her activities in Cambodia to raise awareness of the social issues in the country. In addition, IKEA Harajuku with imma (Wieden+KennedyTokyo), which was installed in the shop window of "IKEA Harajuku" won the "Advertising, Media & PR Augmented Reality 2021" category of the Webby Awards. She has also won the Wood Pencil at the D&AD Awards 2021 and appeared at the closing ceremony of the Tokyo 2020 Paralympic Games.
Today, imma's Instagram has over 406k followers and over 489k followers on TikTok - earning her a total of around 1m followers on all her social media
