Casio Announces ITZY as G-SHOCK Brand Ambassador
Casio Announces ITZY as G-SHOCK Brand Ambassador
Presenting a new partnership with the five-member South Korean girl group
Presenting a new partnership with the five-member South Korean girl group
TOKYO, February 21, 2023—Casio Computer Co., Ltd. announced today the appointmentof the five-member SouthKorean girl group and global hit sensation ITZY as officialambassador for the G-SHOCK brand of shock-resistant watches.
ITZY is a girl group composed of five members—Yeji, Lia, Ryujin, Chaeryeong, and Yuna—from JYP Entertainment Corporation, which also gave the world TWICE and NiziU. SinceITZY’s February 2019 debut, the group has enjoyed tremendous support from a global fanbaseand particularly from teenage girls and women in their twenties in Asian countries.
Ever since the launch of the first G-SHOCK watch in 1983, the brand has established itself asunrivaled in shock resistance and uniqueness of design and has consistently brought thesequalities to collaborations in sports, fashion, music, art,and other realms. In recent years, thebrand has worked to further develop the market for women’s watches as well, with downsizedversions of popular models and an ever-expanding lineup of more compact watches to caterto the needs of users across the gender spectrum.
The powerful, personally expressivesongs and cool performances that give ITZY itssensational charm make for a phenomenal match with the G-SHOCK vision, which is definedby the brand concept of toughness, so Casio decided to sign the group as brand ambassador.Casio will feature ITZY in G-SHOCK advertising visuals, a movie, and more in Japan and otherparts of Asia to effectively convey the G-SHOCK worldview to more users and young womenin particular.
Regarding the appointment of ITZY as brand ambassador, the group comments, “All in us!ITZY has become a global ambassador for Casio G-SHOCK!
Join us and witness theunstoppable G-SHOCK and ITZY's new look!”
Special movie https://www.youtube.com/watch?v=kL5olA8CVdo
G-SHOCK watches worn by ITZY
GM-S2100
Based on the GMA-S2100—a smaller, slimmer version of the GA-2100—the GM-S2100employs a stainless-steel metal bezel while keeping theiconic octagonal form. A circularhairline finish applied to the surface of the bezel and vapor deposition applied to the dialbring out a luxe, sophisticated gleam in the watch.
GM-S5600
The GM-S5600 inherits the iconic form of the very first G-SHOCK, the DW-5000C,presenting it in a smaller size designed to nicely fit slimmer wrists. The metal bezel gives thewatch an even more chic impression.
GM-S110
The GM-S110 is a mid-size version of the GA-110, a digital-analog combination G-SHOCKfeaturing a distinctive dimensional dial. Separate hairline and mirror finishesapplied to theintricately shaped metal bezel enhance the texture of the gleaming metal material.
Profile of ITZY
Girl group composed of five members—Yeji, Lia, Ryujin, Chaeryeong, and Yuna—fromJYP Entertainment. Since ITZY’s February 2019 debut, the group has enjoyed tremendoussupport from a global fanbase and particularly from teenage girls and women in theirtwenties in Asian countries. Recognized with an impressive array of best new artist awardsin the year of its debut and topping 470 million views of the official video for the group’ssignature hit “WANNABE” since it was posted to YouTube in March 2020, the group hasmade a sensational splash not only in South Korea but around the world.
